The classified ads , generally are text – based and include images that reference the product or service being sold, a description and a phone or email contact. In recent years, these types of ads have gone further, going from being the traditional classifieds of print media, such as magazines or newspapers, to being part of a form of digital marketing on the Internet.
, These portals work differently from print media, because they can be longer in advertisements and include logos, images and descriptions, contact data, and even, in some cases, there is a contact form that is included in the system for be able to have anonymity in the first contact.
What is a printed medium?
When it comes to print media Free Classifieds, it refers to the medium that disseminates some information or printed advertising.
The print media have the greatest diversity in all, speaking in terms of ownership and content. These media can be from newspapers, magazines, brochures, posters, among others.
Advantages of print media
- By using the printed media nowadays, you will automatically have certain advantages that will be fundamental in the results of each campaign you make. Some of these advantages are:
- Print advertising is tangible. Flyers, posters, brochures or other types of printed media are articles that people have in physical and with this your advertising is able to last for days, weeks, months or years.
- The printed media generates confidence. The feeling of having some information printed gives greater legitimacy to both the message that comes as well as the company that made it.
- Less for others and more for you. It is true that, with the evolution of digital, some companies have neglected to use print media at present. However, this instead of making you hesitate to continue doing print advertising should encourage you even more, since having “less competition” offline you have a greater opportunity to become a leader in your area.
Types of print media today
First of all, you should know that printed advertising is authentic and that it lasts the longest. Today, large companies continue to advertise with print media, as they know they are a great ally to achieve all the objectives.
As digital media are evolving, print media today also did and today we have several possibilities to make publicity using these media. Next, we’ll leave you some of the print media that can helpĀ you keep your business growing.